What Does a Florist Do?

DFW Florist makes arrangements that combine foliage and blossoms into a one-of-a-kind design. They also deliver and set up their creations daily.


Besides implementing round-the-clock quality control measures, florists ensure customers receive fresh flowers that last longer than others. You can support your local florist by letting them serve as your event floral provider.

Florists assemble flowers and greenery into aesthetically pleasing designs to convey emotions and celebrate special events. Their work often requires attention to detail, as well as the ability to provide valuable advice and recommendations to customers regarding flower selection and care. They may also be responsible for ordering and tracking inventory levels of supplies, such as vases, ribbons, and other decorative accessories.

When making floral arrangements, florists work largely with what’s “in season,” which ensures that the flowers are at their peak freshness and beauty. They also know what kinds of flowers compliment each other and when to use different shapes, sizes, and colors to achieve a desired effect. For example, using vertical lines in an arrangement will accentuate or emphasize height while diagonal lines will convey motion and action.

Some florists operate their own businesses, while others work in flower shops, garden centers, and event planning companies. In some cases, they may also be responsible for training and supervising other employees.

A good florist will be able to handle many different tasks at once, including creating marketing materials, responding to customer inquiries, and developing relationships with wedding planners and other industry professionals. They may also be responsible for a variety of administrative duties, such as handling invoices, payments, and maintaining customer records.

Getting a job as a florist takes time and effort, but it can be very rewarding and enjoyable. If you’re interested in learning more about becoming a florist, consider enrolling in an online Floral Design Course. If you’re already working in the industry, you can improve your skills by taking a continuing education class or attending workshops to learn new techniques.

They’re Professionals

Florists are skilled artists that put their heart into their craft. Their skills include floral arrangement, cultivation, and production. They also know how to create and use a variety of different materials and colors in a design, as well as understand the concept of negative space. Negative space is the empty area around and between objects in a design, and it can be used to make your arrangement look bigger and more open.

As a business owner, florists also have to be able to handle sales and marketing activities. This includes creating brochures, flyers, and social media posts, as well as participating in bridal shows and community events to attract potential customers. They also have to be able to manage customer records, invoices, and payments. In addition, they often have to provide training and oversight for staff members.

If you’re interested in becoming a florist, it’s important to start by gaining some entry-level experience. This can be done by working at a local flower shop or by completing an apprenticeship with a reputable florist. This will help you learn the basics of the industry and develop your creativity. It’s also a good idea to get professionally certified, as this will help you stand out from the competition and give you the confidence you need to succeed.

Being a florist is a fun and rewarding career that can be extremely creative. However, it’s also a demanding job that requires a lot of energy and commitment. So if you’re thinking about becoming a florist, make sure you have the right personality for the job and are willing to put in the work!

They’re Easy to Work With

Florists work with clients to understand their needs and preferences. They then combine their creativity, knowledge of flower varieties and design principles to craft beautiful, harmonious compositions that meet the client’s specifications. Florists also often take on additional duties such as delivering flowers to customers, managing store inventory and ordering supplies as needed.

The best way to get started as a florist is to find a local floral designer whose work you admire and ask them if they’d be interested in mentoring you! This is an opportunity to learn on the job, see what it’s really like to work in this field, and build a professional portfolio of your best arrangements. This is a great way to showcase your unique design style and make sure you’re able to stand out in the industry!

Another option is to start by finding a small local shop that’s hiring. Many florists are looking for temporary employees, particularly during holiday seasons (Christmas, Valentine’s Day, Mother’s Day etc.). You can ask them if you can help out and work in their shop for free to gain some hands-on experience!

After working as a florist for a while, you’ll likely want to create your own business and establish your own signature design style. You’ll also want to focus on creating a strong brand and marketing your new business.

They’re Affordable

Florists purchase flowers and other plant materials from local or international wholesalers, growers, and flower markets. They also handle flower care tasks, such as trimming stems and conditioning blooms, ensuring they meet quality standards for use in arrangements. They may also stock home goods, such as candles and vases, for sale to consumers.

Regardless of where they source their products, florists must also consider their operating costs and desired profit margins when setting prices for their services. This requires knowing and understanding the industry’s standard markups, as well as incorporating those into their own pricing formulas.

Perceived value is another factor that can influence whether customers are willing to pay premium prices for floral designs. High-quality artistry and customer experiences can contribute significantly to this, which is why it’s important for florists to communicate the value of their services to customers — and show them how they are worth every penny.

While it is possible to get great, affordable floral design from a beginner or a seasoned professional, you should be open and honest with your florist about your budget and vision. It’s best to provide your florist with an approximate budget and a wish list of all desired items before asking them for a proposal. This will save you both time (and money) by avoiding the frustration of preparing and reviewing unrealistic proposals. Also, remember that sourcing locally and seasonally is one of the best ways to keep your flower expenses low and still stay within your budget. Lastly, be sure to use accurate grower or wholesale prices when doing your math. This will help ensure your florist is not charging you more than they should be.

They’re Local

Florists know their communities and are able to provide a variety of options for the occasion at hand. They can also work with local farmers to purchase wholesale blooms when they need them. They may even be able to get some of those flowers at a better price!

When a florist is local, they can offer their services in person. Some people prefer this type of consultation because it allows them to discuss their needs and receive advice from someone who knows them. This can be a huge selling point for many potential clients.

Another way that local florists can make the most of their services is by offering online virtual consultations. QC Event School’s online Virtual Events Training mini course teaches you how to do just this!

Getting involved in the community is one of the best ways that a floral business can market itself. By joining the chamber of commerce or participating in community events, florists can network with potential customers and grow their customer base.

Many prospective clients may turn to online business directories to find a florist in their area. However, when they do this, they might not be dealing with a real florist at all! Instead, they might be working with a wire service that brokers national/online floral arrangement orders to local florists (for example: teleflora).

The florist industry is highly seasonal. The bulk of a floral business’s revenue is earned during the holiday season from arrangements and gifts for Valentine’s Day, Administrative Professionals’ Day, Mother’s Day, Christmas, and funerals. Other special occasions that prompt the purchase of flowers include birthdays, anniversaries, thank-yous, and get well wishes. For some florists, this type of business is the only way that they can earn a living throughout the year.